Fashion by Hafsa is a progressive artistic line of clothing designed for the modern modest woman. Hafsa uses influences from her experiences from different cultures to create a unique line of modest clothing. Being designed to be worn by anyone regardless of belief is important as Hafsa’s vision is to bring the old world into the new world, to respect the past while modernizing to prepare for the future. Hand-painted designs stand out to promote a woman’s forward fashion sense while respecting one's preferences and beliefs regardless of body type or background.
When asked the reason she gave up everything, including leaving her family to pursue her profession Hafsa said “There is not any local space/organizations that talk about this modesty and female empowerment…another reason why I am doing what I am doing to help bring more awareness and help other Muslim women.”
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